The WhatsApp Business API enables scalable messaging, automation, and CRM integration for a seamless customer experience.
The WhatsApp Business API enables scalable messaging, automation, and CRM integration for a seamless customer experience.
WhatsApp is one of the most popular messaging apps globally, with over 2 billion users and in Sri Lanka, WhatsApp is the No.1 most used app across the country. By leveraging the WhatsApp API, businesses can engage with Sri Lankan customers on a platform they already use and trust.
Businesses can share various types of media, including images, videos, PDFs, and voice messages. This feature can be useful for sharing product catalogs, promotional videos, or detailed explanations.
WhatsApp allows for real-time, direct communication with customers. This personal interaction can help build stronger relationships and enhance customer satisfaction. It's proven that customers are far more interactive on WhatsApp than any other traditional modes.
With the WhatsApp Business API, companies can integrate the platform with their CRM Systems, chatbots, automate responses, and manage large volumes of messages efficiently. This capability is particularly useful for handling customer inquiries, sending notifications/user manuals and providing updates.
The API supports automated responses and chatbots, which can handle common customer queries, freeing up human agents for more complex issues.
WhatsApp offers end-to-end encryption, ensuring that messages are secure. This feature can help build trust with customers who are concerned about privacy.
Obtaining a WhatsApp verification tick adds a layer of credibility and trust to your business. This verification shows customers that they are communicating with an authentic and recognized business, enhancing your brand's reputation and visibility
WhatsApp messages have an exceptionally high open rate of around 98%, ensuring your messages are seen by almost all recipients. Additionally, the click-through rate for WhatsApp messages ranges from 45-60%, significantly higher than traditional email marketing, leading to better engagement and conversion rates.
Compared to traditional SMS or phone calls, WhatsApp messaging is often more cost-effective, especially for international communication
The platform provides basic analytics, such as message delivery, read receipts, and engagement metrics, allowing businesses to gauge the effectiveness of their communication strategies.
Send Invoices, Receipts account balance and other transactional messages directly to customers in a timely and secure manner.
Send secure one-time password for user verification, transaction authentication and access control, ensuring a seamless and secure experience for your customers.
Deliver personalized marketing messages, promotions and discounts directly to customers.
Send real-time updates on order status, shipping details, and delivery confirmations.
Automatically remind customers of upcoming appointments and allow them to confirm or reschedule.
Collect customer feedback and conduct surveys through an easily accessible platform
